Within days of the May shaking death of their 15-month-old daughter, Scott and Lorena Juceam began a campaign to prevent shaken baby syndrome. Their effort has already led to a larger-than-life warning to parents.

The Juceams launched the Hannah Rose Foundation and approached Clear Channel Outdoor advertising for ad space.

"It's to educate people about us, about our daughter Hannah." Scott Juceam told News10.

[...]

For the past week, a 48-foot-wide billboard with Hannah's picture has greeted the estimated 126,000 people who pass by daily on the Capitol City Freeway. ... In addition, fifteen Sacramento-area bus shelters display Hannah Rose Foundation posters. All carry the simple message "don't shake your baby."

In addition to their public education campaign, the Juceams have approached state legislators to explore new laws that might prevent shaken baby syndrome.

"Nothing is going to bring her back," Lorena Juceam said as she fought back tears. "I don't want anybody to go through the pain that I'm going through right now." ... read more

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Helpful information from
The National Center on Shaken Baby Syndrome and from Contemporay Pediatrics with - Shaken Baby Syndrome: Recognizing and Responding to a Lethal Danger